Fleet Safety

The True Cost of Distraction

The True Cost of Distraction

America and the rest of the world has a growing problem. Distracted driving plays a role in 80% of vehicle crashes, contributing to the more than 1.2 million deaths each year on the road. According to the National Highway Traffic Safety Administration, “the price tag for crashes comes at a heavy burden for Americans—$871B in economic loss and societal harm.” Meanwhile, liability costs are on the rise, as there are significant criminal and civil implications imposed on the driver’s employer resulting from a crash.


It’s important to understand the legal risks that threaten businesses every day—and why you are not exempt. Tort laws known as "negligent entrustment" and "vicarious liability" state a company can be held liable for the negligence of its drivers, and can apply if it is proven a driver was using a cell phone while driving (inclusive of company or personal vehicles and devices).


  • Litigation
  • Legal expenses
  • Crash expenses
  • Medical care
  • Vehicle value
  • Lost productivity
  • Administrative time
  • Increased insurance premiums
  • Workers Comp claims (accident victim & employee)
  • Bad publicity
  • Tainted brand image
  • Production loss
  • Loss of efficiency
  • Potential loss of life
  • Loss of morale
  • Protracted legal issues
  • Recurrent medical expenses
  • Property damage (vehicles & other)
The True Cost of Distraction


An imposing problem requires an advanced solution. Nocell Technologies’ enterprise-grade driver device management DDM™ platform drastically curtails distracted driving. Featuring group-and individual-level policy enforcement, configurable and customizable protocols and easy integration with your existing fleet telematics, NOCELL™ is designed to reduce risky driver behavior. Our system limits and reports cell phone use, enforces your company’s driver safety policy, and reduces risk, liability and loss.

Protect your drivers, your fleet and your company.

No Distraction. No Worry. NOCELL.